Cinemark chain will invest seven million dollars this year at the opening of new rooms in Callao (Lima) and Arequipa, as well as the refurbishment of its facilities in the mall Jockey Plaza, Surco (Lima).

In the case of Arequipa Callao in the amount of investment amounting to three million dollars, while remodeling could cost at least a million dollars, said Manager Marketing and Business Cinemark, Tito Aguilar.

He said that the project in Arequipa could be the end of 2009, while remodeling the Jockey will be ready by May and will consist of a renewal of the seats and a VIP decoration.

In our case the investment plans for this year are maintained in accordance with the projected in 2008, and have not suffered because of reassessment to the crisis, he said.

In this regard, he stressed that Peru is the country that will receive this year's increased investment by the U.S. chain at the regional level as there is a great market potential.

Currently, the chain complex has 412 rooms in 4706 and Colombia, Ecuador, Brazil, Peru, Chile, Argentina, Panama, Costa Rica, Nicaragua, Honduras, El Salvador, Mexico, United States and Taiwan.

He said the plan Cinemark growth goes hand in hand with the opening and consolidation of market centers, since there is no way to invest in cinemas, far more of an operator such as Aventura Mall.

This year the projections of the company is reaching the four million viewers, accounting for a turnover of 30 million and achieve 25 percent market share, he said.

He said that similar growth in number of viewers and revenue does not happen in all markets, only those with good economic health, as is the case of Peru.

This feature has also opened three rooms that Cinemark 3D this year, located in Lima and Trujillo, which will add to the existing supply in the domestic market, concluded.